Wyld Collective led the key early phase of User Experience design for Treatful.com, a web service that allows users to treat family and friends with personalized electronic gift certificates to local businesses. Working in consultation with an art director, we identified user scenarios, workflows and key experiential affordances of Treatful's service, approaching the website as the keystone of the experience while also addressing the processes of attracting customers, opening and redeeming gifts, and sending thank-you notes. Our deliverables included a set of design personas, use cases, interaction flow charts, wire frames at multiple levels of detail, all supported by rigorous iterative user testing of prototypes, and anticipating future work on a mobile interface.
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